Published: 21 May 2020
How to create a bespoke rug with Beata Heuman
Known for her whimsical and imaginative interiors, Swedish-born Beata Heuman is a celebrated interior designer based in West London. Her home, which she shares with her husband and two young children, is an eclectic mix of maximalist design with Scandinavian accents, in a riot of colour, pattern and textures. Working alongside our in-house design team, Beata created a unique bespoke rug for her children’s playroom, featuring a fantastical, folklore-inspired mermaid design. See below for an insight into her bespoke journey.
“The whole point of creating something bespoke is making something you can’t find; I think it should be something a bit more unusual. If you have a space that you really love, it is really life enhancing, so that’s why I do it.”
Below: Beata Heuman’s bespoke design
“This is the place where my children, they spend all their time there, they play on the rug. I wanted it to be something welcoming and imaginative.”
Steps to Create a Bespoke Rug
Inspiration
Heuman met with our design team in her west London studio to discuss potential inspirations for the rug, choosing to opt with an imaginative, folkloric motif.
“The image on the rug itself is inspired by a photograph of Marlon Brando, it’s a tattoo of a mermaid riding a fish. That’s the inspiration behind it!”
“The yellow background of the rug and the cut-out figure was inspired by the Fante flag I have above my fireplace in my living room. It was a royal banner from the Kingdom of Dahomey.”
Picking Poms and Materials
With a colour scheme in mind, Heuman chose final colours and materials for the rug. Picking from our poms, she chose the perfect hues for the background and mermaid.
Heuman chose to have her design crafted entirely in wool, which is prized for its resilience and natural stain-resistant qualities, ideal for children’s rooms.
Creating The Final Artwork
Creating the final artwork Our in-house designers created a final artwork and a sample was crafted by our weavers. Once approved by Heuman, the rug was put into production in our weaving houses in Nepal.
Handcrafting The Design
The artwork design was then transformed into a handknotted rug by our master craftsmen in Nepal, which takes between 16-24 weeks to weave. Each knot is carefully considered and knotted. It’s a slow craft but one which results in a masterpiece which will last forever.
The Final Design
Day of arrival! The rug is carefully installed by our delivery team into Heuman’s playroom for her children to enjoy.
“I’ve never designed a rug bespoke for myself before, just for clients, so that was really fun. I wanted it to be something welcoming, imaginative and I think they will always remember this mermaid rug they had as children.”
If you have been inspired by Beata Heuman’s bespoke journey, why not explore creating your own design? We can craft a rug from any inspiration you give us – whether it’s a tattoo, a photo of your pet, your own hand-drawn pattern or a children’s illustration – the possibilities are endless!