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Ken Fulk X The Rug Company - WOW!house 2024

With a distinct theatricality and cinematic style, renowned designer Ken Fulk has come together with The Rug Company to create a spectacular Dining Room at the third edition of WOW!house. This award-winning showhouse, hosted by Design Centre, Chelsea Harbour, presents 19 full-size rooms and outdoor spaces that showcase the world’s top interior designer's creativity.

From numerous projects to a collection of six new rugs, The Rug Company and Ken Fulk have collaborated over the years to translate the designer’s eclectic style into rich textural tapestries for the floor.

A Life Reflected, from Fulk’s debut collection, is the source of inspiration behind this space. Drawing from the storytelling tradition of 14th century Delft tilework, this bespoke design allows you to create your own narrative within the rug, as seen in the WOW!house dining room.

A Life Reflected flatshot
A Life Reflected by Ken Fulk
A life Reflected rug
Ken Fulk in the Dining Room, photographed by Milo Brown

"We began with our rug A Life Reflected and chose to expand that concept to the entire room - a miniature world that encapsulated the idea that a home should be a fully realised vision of a life well-lived."

- Ken Fulk
Tile Design Person
Tile Design House
Tile Design Truck
A Life Reflected flatshot
The Dining Room, photographed by James McDonald
tiles animation
Tiles featured on the walls of the Dining Room | Ken Fulk Inc.

"The goal is that the Dining Room reflects not only a celebration of individuality, but our firm’s dedication to preserving the tradition of decorative arts from all over the world."

- Ken Fulk
the dining room shotThe Dining Room, photographed by James McDonald

"Rugs are an incredible medium - these woven creations have been telling stories of our humanity via exquisite craftsmanship for thousands of years."

- Ken Fulk
Surrealist Garden flatshot
Surrealist Garden by Ken Fulk
An animation by Ken Fulk Inc. of the Dining Room’s primary wall covering

"We’ve also incorporated other elements from the collection—a tonal variation on our Surrealist Garden rug as our primary wallcovering."

- Ken Fulk
Ken Fulk x James SeussKen Fulk and James Seuss at the launch of Divine Inspiration in New York.
Photographed by Jason Crowley.


"Entering the WOW!house is akin to stepping into a wonderland of design. In every corner you discover a wealth of inspiration, each detail crafted and curated to the highest level. Our partnership with Ken Fulk spans years and we’ve been fortunate to witness his undeniable flair first-hand, particularly so in this project."

- James Seuss, The Rug Company CEO