Paul Smith Unveils The Rug Company's New London Showroom

What better way to celebrate London Design Week than with the launch of The Rug Company’s new showroom in partnership with Sir Paul Smith? As one of The Rug Company’s very first collaborators, Sir Paul Smith, alongside CEO James Seuss, kicked off the evening by declaring the space officially open with a ceremonial (striped, of course) ribbon cutting.

Explore the photographs from inside The Rug Company’s Design Centre Chelsea launch event.